China's commercial complexes and shopping centers have developed for a short period of time, and the industry generally has not yet formed a common standard and model. The concept of commercial real estate is examined from the perspective of asset management and a long-term value dimension. It is also because of the relatively short development period, the large number of employees in the industry who have become halfway decent and less trained, and the large number of employees who come from the transformation of the real estate industry, that many fake industries have been misled. For example, they are too superstitious about "experiential formats" and "branding" and ignore the basic attributes of commercial real estate, such as people-oriented and market-oriented, and even ignore the important role of market segmentation research in the early stage of the project.
The industry generally believes that the planning and investment of commercial real estate is to invite experts to put the brand on paper, and then to invite investment or agent to recruit them into the market, and they will be successful! This narrow and static view of commercial real estate just illustrates the lack of property management attributes of shopping malls in China. It only continues the short-term residential real estate thinking mode of "inviting investment" instead of "selling" in residential development and mixing commercial real estate with residential development.
The profit model of commercial real estate is rent income and asset value-added, and asset value-added has proved to be more important in the decades of development of international commercial real estate. In this regard, many domestic enterprises are far from the international industry standards in terms of rent income and asset value-added. For us, the first problem facing enterprises is not transformation and innovation, but to put the basic work in place and do better, in order to improve efficiency and long-term value-added level. Kungfu Online.
This course will be analyzed from the basic concepts, business philosophy, profit model, valuation methods, combined with industry history, development height, domestic reality and frontier trends. Do not flirt, do not imagine, speak with data, hoping to give some scientific and calm thinking to this impetuous domestic commercial real estate market.